Coola April 29 2016

After both of Chris Birchby’s parents were diagnosed with melanoma, he knew it was time to start wearing sunscreen every day. And when he couldn’t find a sunscreen that was comfortable enough for daily wear, he decided to create his own. His line is light enough for the everyday but strong enough to stand up to sweat and water—critical, as Birchby and his entire San Diego-based team are avid surfers. The line is certified organic, meaning that more than 70% of their ingredients are certified organic by the USDA.