Alala May 13 2016

New York-based Denise Lee founded Alala to make the kind of workout gear she wanted to wear herself—she sees the sleek pieces (most of which do double duty in and out of the gym) as her tribute to the strong, multi-tasking woman. Accordingly, she named her line for the Greek goddess Alala, who personifies the yells Greek warriors would call out as they ran into battle.