goop Label: the December edition
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Frame May 13 2016

Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.

G/Fore May 13 2016

It was probably inevitable that avid golfer Mossimo Gianulli (of the iconic ‘90s brand and first-ever Target collaboration) would eventually start making is own golf clothing and equipment. As ever, Gianulli’s fits are comfortable and modern, yet every bit the buttoned-up, Country Club-going aesthetic the sport is known for.