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goop Label: A new edition unveiled monthly.
October edition coming soon »
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goop Label - Edition 1

BUY NOW, WEAR NOW, KEEP FOREVER. 

No more winter coats in July: Introducing carefully crafted, goop-designed essentials, unveiled monthly.

“I’m a real suit girl, and September, to me, connotes getting back to work, getting back to your life and buckling down.” – gp

“I was very inspired by English schoolboy grey flannel suits—but with a feminine spin. I love culottes: I think they’re really flattering with high heels, and really versatile, either paired with the coordinating blazer or with a sweater or blouse.” – gp
“I thought it would be fantastic to invent the perfect chambray shirt that’s a bit relaxed, in the way that chambray inherently is, but also had great structure and tailoring to it. It’s something I don’t see a lot.”– gp