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The obsession that is Madewell began in 2006, when the mid-century Americana heritage brand was revived as a denim-centric sister label to J.Crew. While their cooly imaginative riffs on denim remains the company's raison d’être, they’ve evolved into an iconic lifestyle brand encompassing tough-chic leather jackets, incredible shoes, and must-have accessories to feminine silk dresses and—as of summer 2016—an exclusive collab with goop.

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