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Named for a beach on the Côte d’Azur, not far from iconic St. Tropez where founder Holly Anna Scarsella grew up, Pampelone is all about channeling the carefree style of the French Riviera—you know, that second fantasy life where you might pull over for a quick dip in the ocean on the way to brunch. Each airy dress and gauzy cover-up is rendered in luxe cotton that’s woven in India with special attention paid to ethical trade and production practices.

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