goop Label: the December edition
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Splits 59

Partners Jonathan Schwartz and Keith Peterson have a pretty serious pedigree when it comes to the athletic-wear space: Schwartz is an Ironman finisher several times over (his father was also a co-founder of Calvin Klein Inc.), and Peterson spent the majority of his career at major fashion brands like Tommy Hilfiger and Dolce & Gabbana. Their name is inspired by the final push you make to cross the finish line right before the second hand gets to :00.

Splits 59
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