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Frame

Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.
3 items in Frame
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FrameLe High Skinny Jeans$215.00Faded throughout for a lived-in feel.
FrameLe High Flare Jeans$230.00Hits the sweet spot between classic and throwback.
FrameSous Le Soleil Sweatshirt$175.00Under the sun.
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