Skip to main content


Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.
7 items in Frame
FrameLe Hollywood JeansUS $230.00Frame hit it big with these.
FrameLe Garcon JeansUS $220.00The best Frame in the game.
FrameService Jacket with Faux-Fur LiningUS $425.00At your service.
FrameTux JumpsuitUS $525.00Give your LBD the night off.
FrameAli High-Rise Cigarette JeansUS $220.00Smokin’.
FrameFitted Notch Collar BlouseUS $295.00The collarbone-bearing lapels lend a distinctly sexy yet suited-up feel.
FrameLe High Straight JeansUS $215.00Made from comfort stretch denim, which means you can wear them all day (and into the night).
BackTo Top