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Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.
16 items in Frame
FrameDouble Boyfriend BlazerUS $575.00Just blaze.
FramePleated Clean Collar ShirtUS $275.00Keep it clean.
FrameCarpenter JeansUS $245.00Refined workwear denim to build a look around.
FrameCali RomperUS $300.00The puff sleeve, antique blue wash, and perfect pleats? A denim dream come true.
FrameCali Lace Popover TopUS $275.00Perhaps the most romantic blouse we’ve seen all season.
FrameHeritage California Raw Edge JeansUS $275.00The warm-weather answer to the dark denim wide legs you wore all winter.
FrameLe High Flare JeansUS $230.00US $92.00Hits the sweet spot between classic and throwback.
FrameLe Skinny De JeanneUS $215.00US $86.00Statement footwear plays up the whimsical fraying at the ankle crop.
FrameLe Garcon JeansUS $225.00US $90.00Just the right amount of worn-in without trying too hard.
FrameLe Palazzo Denim PantsUS $250.00US $100.00Equal parts sexy and comfy.
FrameLe Boy JeansUS $240.00US $96.00Polished straight legs, chic high-rise, classic button-fly, these easy blue jeans mean business.
FrameLe High Straight-Leg JeansUS $199.00US $80.00That ‘film noir’ black-denim wash if for, well, living out all your Lauren Bacall fantasies.
FrameSlouchy Striped Crew SweaterUS $365.00US $146.00Slouchy, striped, and super lightweight, this one is bound to be your new favorite sweater
FrameCrop Balloon Crew SweaterUS $350.00US $140.00We’re big fans of the elegant balloon-shaped sleeves and clavicle-baring neckline—two elements that bring a feminine edge to the sporty piece.
FrameLe Brigette ShortsUS $210.00US $84.00Destined for repeat appearances, these high-rise cutoffs—cut from luxe stretchy denim—are made to be lived in all season long.
FrameLe High Straight JeansUS $225.00US $90.00Not too tight, not too loose—perfect for the weekday grind.
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