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Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.
4 items in Frame
FrameLe Palazzo Denim PantsUS $250.00Equal parts sexy and comfy.
FrameLe High Straight JeansUS $225.00Not too tight, not too loose—perfect for the weekday grind.
FrameLe Boy JeansUS $240.00Polished straight legs, chic high-rise, classic button-fly, these easy blue jeans mean business.
FrameShirred Bell TeeUS $145.00Leave it to Frame to make a closet classic feel entirely new.
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