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Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.
16 items in Frame
FrameLe Garcon JeansUS $220.00The best Frame in the game.
FrameService Jacket with Faux-Fur LiningUS $425.00At your service.
FrameTux JumpsuitUS $525.00Give your LBD the night off.
FramePleated Clean Collar TopUS $275.00US $110.00 If you can trust good shirting in the hands of anyone, it’s our friends at Frame.
FrameAli High-Rise Cigarette JeansUS $220.00Smokin’.
FrameFitted Notch Collar BlouseUS $295.00The collarbone-bearing lapels lend a distinctly sexy yet suited-up feel.
FrameLe High Straight JeansUS $215.00Made from comfort stretch denim, which means you can wear them all day (and into the night).
FrameLe Nik Straight-Leg JeansUS $225.00US $90.00Done in stretch denim that provides all-day comfort.
FrameAli Wide-Crop Exposed ButtonsUS $240.00US $96.00Frame puts the cool in culottes.
FrameLe Skinny de JeanneUS $195.00US $78.00Sexy, stretchy, and slim fitting—it’s a winning trifecta.
FrameLe Palazzo Wide Hem JeansUS $245.00US $98.00Just-right red denim, found.
FrameDouble Boyfriend BlazerUS $575.00US $230.00Just blaze.
FrameHeritage California Raw Edge JeansUS $275.00US $110.00The warm-weather answer to the dark denim wide legs you wore all winter.
FrameCarpenter JeansUS $245.00US $98.00Refined workwear denim to build a look around.
FramePleated Clean Collar ShirtUS $275.00US $110.00Keep it clean.
FrameCali RomperUS $300.00US $120.00The puff sleeve, antique blue wash, and perfect pleats? A denim dream come true.
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