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Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.
14 items in Frame
FrameDouble Boyfriend BlazerUS $575.00Just blaze.
FramePleated Clean Collar ShirtUS $275.00Keep it clean.
FrameCarpenter JeansUS $245.00Refined workwear denim to build a look around.
FrameCali RomperUS $300.00The puff sleeve, antique blue wash, and perfect pleats? A denim dream come true.
FrameCali Lace Popover TopUS $275.00Perhaps the most romantic blouse we’ve seen all season.
FrameHeritage California Raw Edge JeansUS $275.00The warm-weather answer to the dark denim wide legs you wore all winter.
FrameLe Boy JeansUS $240.00US $72.00Polished straight legs, chic high-rise, classic button-fly, these easy blue jeans mean business.
FrameLe Palazzo Wide Hem JeansUS $245.00Just-right red denim, found.
FrameDouble Breasted Boyfriend BlazerUS $595.00That glen-plaid print is as classic as they come.
FrameMoving Rib CardiUS $375.00A modern update to the classic cardi.
FramePleated Clean Collar TopUS $275.00 If you can trust good shirting in the hands of anyone, it’s our friends at Frame.
FrameDrop Shoulder CrewUS $175.00Extra soft and slouchy in relaxed-fit French terry.
FrameLe Skinny de JeanneUS $195.00Sexy, stretchy, and slim fitting—it’s a winning trifecta.
FrameAli Wide-Crop Exposed ButtonsUS $240.00Frame puts the cool in culottes.
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