Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.
6 items in Frame
FrameKnit Crew Sweatshirt$275.00$83.00So much cooler than the average sweatshirt.
FrameExtended Cuff Tee$105.00$32.00Made of a lovely, curve-skimming cotton.
FrameLe Overall Mix$575.00$173.00Denim overalls with an unexpected deconstructed design.
FrameLe High Straight Jeans$235.00$71.00Done in elegantly distressed dark-blue denim, these jeans create long, lean lines.
FrameAli High-Rise Skinny$209.00Legs-for-days sexy.
FrameLe Crop Mini Boot Stagger Back Release$239.00Major cool-points for the raw-cut, high-low hem.
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