Though Frame is a relatively new brand, they’ve been on the goop radar since the early days (in large part due to GP’s obsession with their utterly perfect iteration of cutoff shorts). Swedish founders Jens Grede and Erik Torstensson are based in London but also have offices in Culver City, and the blend of London sophistication and LA’s denim-rich heritage is obvious in their sleek but sturdy cuts and washes.
11 items in Frame
FrameExtended Cuff Tee$105.00$32.00Made of a lovely, curve-skimming cotton.
FrameLe Antibes Jumper$329.00$165.00
FrameAli High-Rise Skinny$209.00$125.00Legs-for-days sexy.
FrameLe Crop Mini Boot Stagger Back Release$239.00$143.00Major cool-points for the raw-cut, high-low hem.
FrameAli High-Rise Skinny Cigarette$255.00$153.00Super high-rise + legs-for-days sexy.
FrameLe Palazzo Pant Raw Edge$255.00$153.00A modern rethink of a classic ‘70s bell-bottom.
FrameLe Original Short Tassel Tie$215.00$129.00A nautical riff on classic cut-offs.
FrameClassic Stripe Crew Tee$115.00Summer-ready stripes done right.
FrameLe Skinny de Jeanne Jeans$219.00$131.00Classic cropped jeans, with a few clutch upgrades.
FrameAli High-Rise Jeans$219.00$131.00The sleekest, most flattering fit ever.
FrameLe Mini Skirt$205.00$123.00Extra cool points for the step-cut hem.
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