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Wildly chic and incredibly flattering, this beautifully-tinted, sumptuously textured makeup line started with lipsticks, setting a new bar of gorgeousness in the clean space and has expanded into delicately textured foundations, glossy mascaras, and more. Makeup artist Sasha Plavsic’s brother Zachary suffered from severe asthma growing up, prompting their mother to search for a cure primarily through diet, so the line’s focus on non-toxic ingredients—the skin is the body’s largest organ, after all—has been critical to the business. At the same time, her brilliant touch with pigments, both sheer and intense, go far beyond good for you into the realm of just plain fantastic.
15 items in ILIA
ILIATinted Lip ConditionerUS $28.00This buttery lip balm is layerable color that never flakes or sticks.
Nobody's Baby
These Days
Blossom Lady
Crimson and Clover
Arabian Knights
ILIASilken Shadow StickUS $28.00Thanks to a blend of oils, this glides on easily, leaving a velvety wash of color.
Age of Consent
Take on Me
ILIAMulti-StickUS $34.00This lends a hint of flush to cheeks, lids, and lips.
At Last
A Fine Romance
ILIALipstickUS $26.00This creamy, semi-matte lipstick feels fantastic going on—and lasts forever.
ILIALip GlossUS $24.00Women swear by this ultra-flattering formula.
White Rabbit
Butterfly and I
ILIAIlluminatorUS $34.00Maintain a summer glow or dewy shine year-round care of these rose hip oil-spiked formulas.
Polka Dots & Moonbeams
ILIAFoundationUS $44.00This shrinks the appearance of pores and reduces shine—with long-lasting coverage.
ILIAConcealer BrushUS $30.00This super-soft synthetic brush is perfect for applying concealer anywhere you need it.
ILIACucumber Water StickUS $42.00FOR PRIMING/MOISTURIZING: This super-hydrating stick toner hydrates and reduces the appearance of puffiness, priming your skin for moisturizer or makeup.
ILIALimitless Lash MascaraUS $28.00The perfect inky-black, defining mascara.
ILIASatin Cream Lip CrayonUS $24.00A beautifully pigmented, super-nourishing lip color.
Dress You Up
Tainted Love
Walk This Way
99 Red Balloons
Push It
ILIATrue Skin Serum FoundationUS $54.00This tinted moisturizer blends perfectly into skin, for medium coverage.
Formentera SF1
Tavarua SF2
Texel SF3
Bowen SF4
Salina SF5
Chios SF6
Catalina SF7
Milos SF8
Maraca SF9
Montserrat SF10
ILIATinted Lip Conditioner SPF 15US $28.00Gorgeously subtle, these are made from shea and cocoa butters—plus, SPF.
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ILIAPure EyelinerUS $24.00Formulated with coconut and shea butter, this eyeliner glides on effortlessly.
Havana Affair
Rebel Rebel
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ILIAMascaraUS $26.00Use it for gorgeous evening drama.Sold Out
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