Wildly chic and incredibly flattering, this beautifully-tinted, sumptuously textured makeup line started with lipsticks, setting a new bar of gorgeousness in the clean space and has expanded into delicately textured foundations, glossy mascaras, and more. Makeup artist Sasha Plavsic’s brother Zachary suffered from severe asthma growing up, prompting their mother to search for a cure primarily through diet, so the line’s focus on non-toxic ingredients—the skin is the body’s largest organ, after all—has been critical to the business. At the same time, her brilliant touch with pigments, both sheer and intense, go far beyond good for you into the realm of just plain fantastic.
3 items in ILIA
ILIAMulti-StickUS $34.00This lends a hint of flush to cheeks, lids, and lips.
ILIACucumber Water StickUS $42.00FOR PRIMING/MOISTURIZING: This super-hydrating stick toner hydrates and reduces the appearance of puffiness, priming your skin for moisturizer or makeup.