A perfume of cypress smoke, snow, sensual quiet.
We’re lighting the fire of a perfume revolution. We’ve crafted a sophisticated and sexy fragrance that’s non-toxic—made with natural essences to entrance, heal, and transform.
“I wanted to evoke coziness, that warming quality in winter of being beside a crackling fire. There’s this feeling that’s sort of quiet, but alive and sexy all at the same time.”
mystical & healing
“goop fragrance is composed entirely of natural elements, harnessing the healing and even mystical powers of plants, flowers, and barks. Because of our commitment to clean beauty and transparency, we list every ingredient in our fragrance. We’re proud of our ingredients: They’re not only non-toxic and safe; they also have many healing properties.” – gp
CypressMystical/Emotional: Alleviates the loss of friends, loved ones, or the end of a relationship. Physical: In homeopathy, used for breathing imbalances, asthma, and to heal diseased lungs.
LabdanumMystical/Emotional: Used when the soul has stepped out of its comfort zone, this calms hysteria and brings inner peace. Physical: In homeopathy, used to alleviate emotional emergencies such as panic, fear, anxiety, and nightmares.
frankincenseMystical/Emotional: Used for magical spiritual meditations, produces a heightened awareness of the spiritual realm and visualization through inhalation. Physical: In homeopathy, used for fevers, coughs, colds, and to reduce stress and tension.
Pogostemon Cablin (Patchouli) Leaf ExtractMystical/Emotional: Arouses sexual desire, and sharpens
the mind and intuition. Physical: In homeopathy, considered invigorating,
and used as an anti-inflammatory.
Juniperus Virginiana (Red Cedar) OilMystical/Emotional: Rids negative astral influences. Physical: In homeopathy, used as a stimulant to aid the
respiratory system, nervous system, and digestive system.
Styrax Benzoin GumMystical/Emotional: Has magical
influences on physical energy and
the conscious mind. Physical: In homeopathy, used
to tone the heart and improve
Helichrysum Italicum ExtractMystical/Emotional: Detoxifies from
smoking and drugs. Physical: In homeopathy, used to heal
deep wounds, bruised or burned skin, and
minimize scar tissue.
Eugenia CaryophyllusMystical/Emotional: Increases heat
(Clove) Leaf Oil
and energy. Physical: In homeopathy, used as a
stimulant and aphrodisiac.
Vanillin & VanillaMystical/Emotional:
Planifolia (Vanilla) Fruit
Generates bioelectrical energy,
and manifests sexual attraction
and relationships. Physical: In homeopathy, used
to create sexual arousal.
Cyperus Scariosus (Cypriol)Mystical/Emotional: Balances
depression and moodiness. Physical: In homeopathy, regulates
liver chi/prana and digestive issues.
Coffea Arabica (Coffee)Mystical/Emotional: Facilitates
ecstatic states in the conscious mind. Physical: Increases stimuli and helps
the mind make important choices.
Organic SugarcaneInstead of conventional-
fragrance alcohol base, we used
pure organic sugarcane alcohol.
“The more I learned about what’s in conventional fragrances, the more horrified I became.” – gp
WHY CLEAN, SAFE FRAGRANCE IS IMPORTANT
The word “fragrance” or “parfum” on any cosmetic label (scented or otherwise) functions as something of a Trojan horse: Fragrance can actually contain hundreds of (unlisted) ingredients because its contents are considered a trade secret. Companies are not required to disclose what’s “fragrance” on the ingredient labels of personal care products, so consumers don’t always know what they’re putting on their bodies.
With goop Fragrance, we created a scent directly from the natural world, to evoke a genuine, unguarded response within each person. Natural ingredients carry the imprint of their harvest, the subtleties and complexities of their own individual makeup, as well as an innate power to influence and heal. We respond to the magic of plants on an instinctual, primal level. In creating scent, we responded to the traditions of perfumery (which, before the 20th century, were made of natural materials), but also the traditions of homeopathy, herbology, and mysticism, even witchcraft.
When you create a fine fragrance using real, only-natural ingredients, you create something that’s alive. It’s something so different—physically, spiritually, energetically—than what you get with a synthetic. It’s not just the toxic ingredients that synthetics are composed of, it’s that they lack the true essence of the plants they’re imitating.
In collaboration with perfumer Douglas Little
“Working with GP was a revelation,” says perfumer Douglas Little. “Almost instantly, we were geeking out on fragrance together, pulling out notes, describing scents we loved from the world—a Yugoslavian forest, the floorboards of an ancient church.” Little’s interest in natural perfumery came from a deep love of nature—but not the placid, benevolent nature most people envision. “Nature is terrifying and mysterious and wildly sexual and seductive and spiritual,” he says. “It’s feral and raw and wild. That rawness is what’s beautiful to me.”