goop Fragrance edition 01 - winter 2016

A perfume of cypress smoke, snow, sensual quiet.

We’re lighting the fire of a perfume revolution. We’ve crafted a sophisticated and sexy fragrance that’s non-toxic—made with natural essences to entrance, heal, and transform.

“I wanted to evoke coziness, that warming quality in winter of being beside a crackling fire. There’s this feeling that’s sort of quiet, but alive and sexy all at the same time.”
– gp

mystical & healing

“goop fragrance is composed entirely of natural elements, harnessing the healing and even mystical powers of plants, flowers, and barks. Because of our commitment to clean beauty and transparency, we list every ingredient in our fragrance. We’re proud of our ingredients: They’re not only non-toxic and safe; they also have many healing properties.” – gp

  • Cypress

    Mystical/Emotional: Alleviates the loss of friends, loved ones, or the end of a relationship. Physical: In homeopathy, used for breathing imbalances, asthma, and to heal diseased lungs.
  • Labdanum

    Mystical/Emotional: Used when the soul has stepped out of its comfort zone, this calms hysteria and brings inner peace. Physical: In homeopathy, used to alleviate emotional emergencies such as panic, fear, anxiety, and nightmares.
  • frankincense

    Mystical/Emotional: Used for magical spiritual meditations, produces a heightened awareness of the spiritual realm and visualization through inhalation. Physical: In homeopathy, used for fevers, coughs, colds, and to reduce stress and tension.
  • Pogostemon Cablin (Patchouli) Leaf Extract

    Mystical/Emotional: Arouses sexual desire, and sharpens
    the mind and intuition.
    Physical: In homeopathy, considered invigorating,
    and used as an anti-inflammatory.
  • Juniperus Virginiana (Red Cedar) Oil

    Mystical/Emotional: Rids negative astral influences. Physical: In homeopathy, used as a stimulant to aid the
    respiratory system, nervous system, and digestive system.
  • Styrax Benzoin Gum

    Mystical/Emotional: Has magical
    influences on physical energy and
    the conscious mind.
    Physical: In homeopathy, used
    to tone the heart and improve
    circulation.
  • Helichrysum Italicum Extract

    Mystical/Emotional: Detoxifies from
    smoking and drugs.
    Physical: In homeopathy, used to heal
    deep wounds, bruised or burned skin, and
    minimize scar tissue.
  • Eugenia Caryophyllus
    (Clove) Leaf Oil

    Mystical/Emotional: Increases heat
    and energy.
    Physical: In homeopathy, used as a
    stimulant and aphrodisiac.
  • Vanillin & Vanilla
    Planifolia (Vanilla) Fruit
    Extract

    Mystical/Emotional:
    Generates bioelectrical energy,
    and manifests sexual attraction
    and relationships.
    Physical: In homeopathy, used
    to create sexual arousal.
  • Cyperus Scariosus (Cypriol)
    Root Oil

    Mystical/Emotional: Balances
    depression and moodiness.
    Physical: In homeopathy, regulates
    liver chi/prana and digestive issues.
  • Coffea Arabica (Coffee)
    Seed Extract

    Mystical/Emotional: Facilitates
    ecstatic states in the conscious mind.
    Physical: Increases stimuli and helps
    the mind make important choices.
  • Organic Sugarcane
    Alcohol

    Instead of conventional-
    fragrance alcohol base, we used
    pure organic sugarcane alcohol.

“The more I learned about what’s in conventional fragrances, the more horrified I became.” – gp

WHY CLEAN, SAFE FRAGRANCE IS IMPORTANT

The word “fragrance” or “parfum” on any cosmetic label (scented or otherwise) functions as something of a Trojan horse: Fragrance can actually contain hundreds of (unlisted) ingredients because its contents are considered a trade secret. Companies are not required to disclose what’s “fragrance” on the ingredient labels of personal care products, so consumers don’t always know what they’re putting on their bodies.

With goop Fragrance, we created a scent directly from the natural world, to evoke a genuine, unguarded response within each person. Natural ingredients carry the imprint of their harvest, the subtleties and complexities of their own individual makeup, as well as an innate power to influence and heal. We respond to the magic of plants on an instinctual, primal level. In creating scent, we responded to the traditions of perfumery (which, before the 20th century, were made of natural materials), but also the traditions of homeopathy, herbology, and mysticism, even witchcraft.

When you create a fine fragrance using real, only-natural ingredients, you create something that’s alive. It’s something so different—physically, spiritually, energetically—than what you get with a synthetic. It’s not just the toxic ingredients that synthetics are composed of, it’s that they lack the true essence of the plants they’re imitating.

In collaboration with perfumer Douglas Little

“Working with GP was a revelation,” says perfumer Douglas Little. “Almost instantly, we were geeking out on fragrance together, pulling out notes, describing scents we loved from the world—a Yugoslavian forest, the floorboards of an ancient church.” Little’s interest in natural perfumery came from a deep love of nature—but not the placid, benevolent nature most people envision. “Nature is terrifying and mysterious and wildly sexual and seductive and spiritual,” he says. “It’s feral and raw and wild. That rawness is what’s beautiful to me.”

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