goop Label: edition 12. Pump Up the Volume. While they live at the opposite ends of the trend spectrum (girly ruffles on one, boyish culottes on the other), this trio has a few key elements in common: utility, playfulness, and varying degrees of drama. In other words, everything you want to carry you into the cooler months.
goop Label - Inspired by the pieces GP has worn, loved, and never been able to replace, each edition of instant closet classics is to be worn in that moment—and kept forever.
Buy Now. Monthly editions are meant for real-time wear—no winter coats in July—and launched in limited, blink-and-you’ll-miss-it runs.
Wear Now. Created in collaboration with some of our most talented friends, every stitch, button, and lapel was fastidiously considered.
Keep Forever. Expertly crafted, hardworking silhouettes (the kind you’ll return to again and again) that stand the test of time—in both quality and aesthetics.
I like to think of these striking transitional pieces as a consolation prize for having to say goodbye to summer.
— GP
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