goop wellness

We've built our brand by turning to the best doctors and experts in the field for advice and solutions—now, we've partnered with these practitioners to deliver health-defining vitamin and supplement regimens that address the acute needs of modern women.

The Protocols

We worked with four goop doctors to create vitamin and supplement regimens to
address the acute needs of the women they see in their practices every day.

SUBSCRIPTION:
HOW IT WORKS
  • 1
    Your Daily Dose, Delivered.
    Go for the subscription option at
    checkout—a fresh supply of your regimen will
    arrive every four weeks, so you’ll never run
    out (plus, save some $$$ in the process).
  • 2
    Stay in Control.
    Fine tune deliveries to fit your needs: Skip a month,
    switch protocols, or put your resupply on hold—we
    want you to have your vitamins when you want
    them, never when you don’t.
  • 3
    The Fine Print?
    There is none. No chasing down customer
    service, no unanswered emails, no
    tricks—dropping a subscription any
    time is as simple as unchecking a box.
Which protocol is right for you?

Click to see which doctor-defined protocol could provide
support where you need it most.

SUBSCRIPTION:
What’s in it for me?

Get your vitamins when you want them (never when you don’t),
develop a healthy routine, and save $$$ in the process.

WE’RE DOING THINGS DIFFERENTLY

The vitamin aisle is overwhelming—not only is it difficult to determine which to take, there are well-founded concerns about what’s actually in them, which range from whether supplements contain what they claim, to questions about ingredient quality (and occasionally toxicity). We are making it simple: Doctor-defined protocols for four acute needs (that also cover the basics), crafted from meticulously sourced and tested raw ingredients.

  • Your Problem Learn more Close X

    Targeted Solutions

    Our product was formulated specifically to address the four mind and body issues that plague women most.

    No matter how much sleep I get, I still feel exhausted.

    Protocol: Why Am I So Effing Tired?

    Many of us at goop (GP included) have been searching for the answer to this question—and we hear the same thing from friends, family members, and readers: Regardless of how much sleep we get, why do we still feel so crappy?

    This protocol was spearheaded by the doctor we’ve relied on since the beginning of goop: Dr. Alejandro Junger, founder of the detox gold standard, Clean Program. Forever ahead of the curve, Dr. Junger’s expertise on the oft-misunderstood energy drain known as adrenal fatigue was invaluable to engineering a vitamin/supplement regimen that could help to actually rebalance the pervasively, perpetually overtaxed system. (As was his keen understanding of Eastern medicine—many of the selected ingredients were sourced from ancient Ayurveda.)

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    Are you so effing tired? So is… gwyneth Founder, 44

    No matter how much sleep I get, I still feel exhausted.
    My body isn’t responding to diet and exercise the way it used to.

    Protocol: high school genes

    Designed for women who feel like their metabolism might be slowing down, and whose bodies are no longer responding to the exercise and diet levers they’ve always pulled, this protocol rejects the destructive—and false—calorie-in-calorie-out theories that have plagued too many of us.

    Not about a single definition of beauty or any other food-shaming/fat-shaming BS, it’s focused on balancing the hormonal, metabolic, and immune systems throughout the body that can leave us looking and feeling less than our best when not running smoothly. This regimen, based on the personal and professional experience of hormone/weight expert, gynecologist Dr. Sara Gottfried—who herself struggled with weight loss nearing her fortieth birthday—is an indispensable tool to women, particularly in perimenopausal or postmenopausal states, who know the struggle, too.

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    Are you longing for your high school genes? So is… ambereen Strategy, 44

    After I turned 40, I felt my metabolism changing—my body began to react differently to the same level of exercise and the same diet that had kept me in balance for decades. My jeans felt a bit tighter, I kept reaching for the loosest of dresses in my closet, and I missed the sense of confidence I had always felt when I looked in the mirror. I turned to my trusted inner circle—it seemed my friends all had some version of the same lament.
    I’m working really hard, at an intense pace—and don’t have time to slow down or get sick.

    Protocol: balls in the air

    When you’re going around-the-clock, it’s easy to ignore signs that your body isn’t keeping up. And if you deprioritize your health long enough, things inevitably start to go haywire, which is when feeling not-so-great can take over your life. We dreamed up a protocol with Dr. Amy Myers—who focuses on women’s health, and specifically, the immunity issues that affect women 10-1—that is equal parts offense and defense.

    On the defense side, it is engineered to ward off sickness and keep the immune system strong; on the offensive side, it helps boost the body’s natural detox abilities to fight chronic inflammation and get all systems running at peak condition.

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    Do you have too many balls in the air? So does… Iman Customer Experience, 32

    I’m busy, stressed, and sometimes feel like I’m on the verge of a breakdown. At work, I have a million things coming at me at once—slowing down is out of the question.
    Motherhood is amazing, but pregnancy is taxing, in every sense of the word—I’m wiped out, and worry that I’ll never recover.

    Protocol: the mother load

    It goes without saying that preparing to be a mom and becoming a mom are incredible experiences that stay with you...forever. But the territory also takes a physical toll—the process is inherently depleting from a nutrition perspective. And while a lot of focus goes toward making sure growing babies and littles have everything their developing systems needs, many moms suffer from nutritional deficiencies even several years post-birth. These gaps in nutrition can result in a frustrating malaise of symptoms—from lethargy to anxiety, sh*tty sleep, low libido, memory/concentration issues, and a weakened immune system.

    Dr. Oscar Serrallach, the foremost expert on postnatal depletion (his first goop piece on the topic still resonates years later), is incredible at (compassionately) helping women reach their peak health post-pregnancy. (The bonus is that it’s the Rolls Royce of pre-natal vitamins, too, so you should take it pre-conception and throughout pregnancy, as well.)

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    Are you feeling The Mother Load? So is… ELISE CONTENT, 37

    A year-and-a-half after having my first son, Max, I was still dragging. Tired of hearing it attributed to 'just being a mom,' I asked Dr. Junger for help, who referred me to Dr. Serrallach. I finally felt like someone was actually seeing me. We don’t always do a bang-up job of supporting our mothers in the U.S. (we are one of the only nations in the WORLD that doesn’t mandate paid family leave)—so some solid nutritional help feels like a great first step.
  • Our Doctors Learn more Close X

    Doctor-led Formulations

    Our network of doctors and experts at goop are really the heartbeat of the brand, pushing the conversation forward based on what they each encounter and experience in their own practices. We turned to them to deliver what modern women need most.

    Protocol: Why Am I So Effing Tired?

    DR. ALEJANDRO JUNGER

    Founder of the Clean Program and bestselling author of Clean (among other essential health manuals), LA-based cardiologist Alejandro Junger graduated from medical school in Uruguay, where he was born. He completed his postgraduate training in internal medicine at NYU Downtown Hospital and a fellowship in cardiovascular diseases at Lenox Hill Hospital before studying eastern medicine in India.

    Why he developed the protocol

    This regimen is designed for people with adrenal exhaustion, or adrenal fatigue—a term that is not commonly used or even recognized by most modern medicine doctors outside of extreme cases. It affects an epidemic-level proportion of people and is usually confused with other conditions. The most common symptoms are: physical and mental exhaustion, difficulty sleeping, weight gain and difficulty losing weight, bad digestion, constipation, irregular periods, frequent colds and other infections, and the worsening of individual underlying medical problems. Read More

    MORE FROM DR. JUNGER
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    Protocol: high school genes

    DR. SARA GOTTFRIED

    Dr. Sara Gottfried, M.D. is the New York Times bestselling author of Younger and The Hormone Reset Diet. She’s a graduate of Harvard Medical School and MIT.

    Why She developed the protocol

    I struggled with weight loss after the birth of my daughters. At age thirty-eight, I went to my doctor, who smugly told me that weight loss is just a case of simple math—which, it turns out, is totally wrong. The High School Genes regimen is for women who experience their metabolism as slow, less forgiving than it used to be, or nonexistent. Most women find that around/after forty, it’s just not as easy to drop the five or ten pounds as it used to be. This regimen will help you unearth the intelligence of your innate metabolism, i.e. the efficiency at which you burn calories. Read More

    MORE FROM DR. GOTTFRIED
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    Protocol: balls in the air

    DR. AMY MYERS

    Amy Myers, M.D. specializes in women’s health issues, particularly gut health, thyroid dysfunction, and autoimmunity. She is the founder and medical director of Austin UltraHealth, a functional medicine clinic based in Austin, Texas; and the New York Times bestselling author of The Autoimmune Solution and The Thyroid Connection.

    Why She developed the protocol

    I designed this for the woman who is trying to do it “all” and needs her body to get with the program. She may have health issues, such as autoimmunity, because she’s doing too much, or she feel like she needs to ward off sickness to stay on top of her A game. When you are always on the go, you’re depleting your critical glutathione stores—crucial to our natural detoxification process—which is where this supplement comes into play. It was formulated specifically to boost the body’s glutathione production and help unburden an overtaxed system. Read More

    more from DR. Myers
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    Protocol: the mother load

    DR. OSCAR SERRALLACH

    Oscar Serrallach, M.D. graduated from Auckland School of Medicine in New Zealand in 1996. He specialized in general practice, family medicine, and did further training in functional medicine, working in a number of hospital and community-based jobs, as well as in an alternative community in Nimbin that exposed him to nutritional medicine, herbalism, and home birth. He has been working in the Byron Bay area of NSW, Australia since 2001, where he lives with his partner, Caroline, and their three children. Serrallach currently practices at the integrative medicine center, The Health Lodge, and his first book, Mothermorphosis, comes out in 2018 from goop Press.

    Why he developed the protocol

    Many mothers-to-be are already depleted leading up to conception and pregnancy time. The extra demands of being pregnant, having a baby, and breastfeeding—all of which have years-long, lasting effects on the body—mean that moms require a lot of nutrients to recover and hit their stride again. This supplement regimen speeds up the process, while fixing any specific deficiencies that good food alone might not be able to right. Read More

    MORE FROM DR. SERRALACH
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  • Complete Solutions Learn more Close X

    Full Regimens

    No more vitamin aisle confusion: While each protocol is targeted to address a different need, each regimen includes the basics, too, namely a powerful multivitamin, plus a potent dose of fish oil. Each daily packet includes your daily assortment, which is 5-7 pills.

    Protocol: Why Am I So Effing Tired?

    Designed to promote adrenal function, mental acuity, and stress tolerance.*

    (1) PHYTOBLEND MULTI: This proprietary blend of vitamins, minerals, and 13 phytonutrients targets key functions to support cellular health and DNA stability, helps prevent oxidative stress caused by free radicals, and promotes a healthy immune system. We can’t figure out why phytonutrients are left out of most multivitamins, but we’ve made sure to include them here.*

    (1) OMEGA 3 EPA-DHA 1000: Omega 3’s are vital to heart and brain health and function, and help support a healthy mood and focus. Unfortunately the body does not produce omega 3’s naturally, meaning that many of us are deficient. The fish oils we’ve included undergo strenuous third party testing to ensure their purity, potency, and freshness, as well as the absence of potentially harmful levels of heavy metals.*

    (3) ADAPTOGEN BLEND: Adaptogenic herbal extracts from Ashwagandha, Bacopa, Amla, and Holy Basil have traditionally been used to help the body manage stress by balancing the adrenal response. Ultimately, they address mental fatigue associated with stress: If you’re tired, they can help provide a boost; if you’re anxious, they can help calm you down.*

    (1) LICORICE BOOST: This propriety blend, composed of extracts from the roots of licorice, Ashwagandha, Rehmannia, and Chinese Yam supports healthy cortisol metabolism to help the body manage stress efficiently.*

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    Protocol: high school genes

    Designed to provide intense support for normal glucose and energy metabolism, as well as cellular health.*

    (1) PHYTOBLEND MULTI: This proprietary blend of vitamins, minerals, and 13 phytonutrients targets key functions to support cellular health and DNA stability, helps prevent oxidative stress caused by free radicals, and promotes a healthy immune system. We can’t figure out why phytonutrients are left out of most multivitamins, but we’ve made sure to include them here.*

    (1) OMEGA 3 EPA-DHA 1000: Omega 3’s are vital to heart and brain health and function, and help support a healthy mood and focus. Unfortunately the body does not produce omega 3’s naturally, meaning that many of us are deficient. The fish oils we’ve included undergo strenuous third party testing to ensure their purity, potency, and freshness, as well as the absence of potentially harmful levels of heavy metals.*

    (2) METABOLISM SUPPORT: This aids in the support of healthy insulin and glucose metabolism thanks to its sophisticated combination of green tea catechins, Chinese cinnamon, and alpha-lipoic acid.*

    (1) GUT BALANCE: Formulated to support a healthy microbial balance and the removal of unwanted compounds from the gut, this proprietary blend of berberine and Chinese herbal extracts like licorice, ginger, and rhubarb encourages the body to purge unwanted compounds.*

    (1) FREE RADICAL SCAVENGER: This is an extra dose of alpha-lipoic acid (ALA), which supports antioxidant activity in both the water-based and fatty regions of cells: It counters oxidative damage and neutralizes free radicals, which aids in the art and science of aging gracefully while feeling younger.*

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    Protocol: balls in the air

    Designed to support a healthy immune system and efficient energy levels, while promoting overall well-being.*

    (2) PHYTOBLEND MULTI: This proprietary blend of vitamins, minerals, and 13 phytonutrients targets key functions to support cellular health and DNA stability, helps prevent oxidative stress caused by free radicals, and promotes a healthy immune system. We can’t figure out why phytonutrients are left out of most multivitamins, but we’ve made sure to include them here.*

    (1) OMEGA 3 EPA-DHA 1000: Omega 3’s are vital to heart and brain health and function, and help support a healthy mood and focus. Unfortunately the body does not produce omega 3’s naturally, meaning that many of us are deficient. The fish oils we’ve included undergo strenuous third party testing to ensure their purity, potency, and freshness, as well as the absence of potentially harmful levels of heavy metals.*

    (2) SUPERPOWER SUPPORT: Glutathione is a master detoxifier and vital to the immune system. In short, it helps unburden the system of things that might otherwise hold it back, to help make it easier to reach peak mental and physical function. Glutathione is necessary for everyone and plays a critical role in optimal health maintenance. This special blend—which includes ingredients that support healthy glutathione production and antioxidant systems—is designed for women in search of increased stamina and energy.*

    (1) SUPERPOWER SIDEKICK: This unique combination of ingredients includes a specialized broccoli extract, which is known to be a potent stimulator of the body’s antioxidant and detoxifying enzymes. As a pair, Superhero Support and Superhero Sidekick are particularly powerful at helping to protect vital systems from potential toxins.*

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    Protocol: the mother load

    Designed for pre and postnatal women, specifically created to aid in replenishing critical nutrition building blocks post baby.*

    (2) MOTHER MULTI: This powerful natal multivitamin provides comprehensive nutritional support for preconception through the postnatal period. It includes many vitamins and minerals, including folates, antioxidants (beta-Carotene, vitamin C, and vitamin E), and an essential amount of iron.*

    (2) CALCIUM + MAGNESIUM DUO: Calcium and magnesium are essential for supporting strong bones, particularly critical during breastfeeding when significant bone loss can occur. It’s also an antidote for cramps associated with pregnancy, and aids muscle relaxation.*

    (1) CHOLINE: This micronutrient is essential for liver function, brain development (especially in babies), nerve function, muscle movement, and a healthy metabolism. It’s most beneficial in the process of methylation, which is used for the creation of DNA and nerve signaling. It is particularly important during lactation, when the body’s need for this nutrient is higher than normal.*

    (1) OMEGA 3 EPA-DHA 720 & (1) OMEGA 3 DHA 600: Most pre- and postnatal women are deficient in Omega 3’s, as babies take these fatty acids from the mother (typically, the fat stores in mom’s brain) for their developing nervous systems in uterus. Beyond rebuilding healthy levels, the Omega 3’s in this packet help support the immune system and a positive mood. We’ve also included an extra dose of DHA, as it’s critical during lactation, which is a crucial period of infant brain development.*

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TOP-NOTCH QUALITY

All of our vitamins and supplements were sourced from the highest quality ingredients, and underwent rigorous testing to ensure their purity and potency. They are entirely gluten- and GMO-free, manufactured in a first-class facility that is triple GMP-certified (meaning it’s received three independent certifications for Good Manufacturing Practices—which is rare and the gold standard of supplements). Oils are sourced from fresh, wild-caught fish, and thorough testing guarantees both their beneficial, health-boosting concentrations and that there are zero contamination concerns. For example, every batch of our concentrated omega-3 fish oils are tested for more than two hundred pesticides, six heavy metals, and multiple polychlorinated biphenols (PCBs), dioxins, furans, and dioxin-like PCBs. So, no pesticides, no heavy metals, no environmental pollutants, definitely no rancidity—just safe and good for you. Beyond that, the protocols are designed to be supremely bioavailable—including the methylated forms of folate and vitamin B12 that are readily digestible and absorbable, so that you get the max benefits across the board.

Our product is manufactured at a GMP-certified facility. GMP ensures quality standards. Certified annually by three independent organizations.

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Medical disclaimer

Got questions? See our FAQ page.

WHICH PROTOCOL IS RIGHT FOR YOU?

Each regimen is designed to support optimal nutritional levels, promote general wellness, and re-balance your system. While not a cure/treatment/prevention of disease, these protocols can help address the four mind and body issues that plague most women we know. The questions below will help you determine which protocol may provide support where you need it most.

If you answer yes to more than three questions, the protocol is a good choice for you—if you answer yes to three or more questions on multiple protocols, choose the one that addresses your most acute need. You can easily transition to a different protocol in a few months (i.e., Why Am I So Effing Tired? to Balls in the Air, or Balls in the Air to The Mother Load.)

    1. When you wake up in the morning, do you already feel tired, even if you got a fair amount of sleep? Do you feel tired all day?
    2. Do you find that you turn to caffeine, sugar, and salt to help you get through the day?
    3. Does your mind race, even when you feel tired?
    4. Are you feeling constipated, or having excessive gas or bloating?
    5. Do you feel like it’s become a struggle to lose weight, even though your routine is otherwise healthy?
    6. Are you feeling depressed, or struggling to remember things or focus?
    7. Do you feel like you get every cold that goes around?
    8. Do you have a diminished sex drive?
    9. Does your body ache, specifically in your neck and shoulders?
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    1. Do you gain weight easily, and/or have difficult losing weight?
    2. Do you sometimes experience rapid weight gain, particularly at the waist, hips, and butt?
    3. Do you crave sweet foods? If so, have you tried to stop eating them but found that you couldn’t? Is it difficult to stop eating carbohydrate-rich foods, such as chocolate, ice cream, or french fries?
    4. Have you been told your blood sugar is higher than normal, or do you know that it is greater than 85 mg/dL (milligrams per deciliter)?
    5. When you go without eating for more than four hours, do you feel shaky, anxious, or irritable?
    6. Is your waist measurement 35 inches or greater (at the belly button) and/or do you have a BMI greater than or equal to 25?
    7. Have you been told that you have polycystic ovary syndrom (PCOS), a condition that includes irregular periods, acne, increased hair growth, and sometimes infertility and cysts on the ovaries?
    8. Do you have, or suspect you have, an underactive thyroid?
    9. Do you have or suspect you may have yeast overgrowth (bloating, constipation or diarrhea or both, fatigue)?
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    1. Are you too busy to get sick?
    2. Do you worry about inflammation and/or constantly feel like you need to detox?
    3. Do you feel like your immune system is weak?
    4. Do you sometimes worry that you’re doing too much, or feel like you push yourself to the edge of crashing?
    5. Do you have autoimmunity issues, or do they run in your family?
    6. Are you looking to cover all your nutritional bases?
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    1. Do you have children under the age of 7?
    2. Are you currently pregnant, or hoping to become pregnant in the next year? (If so, this is reason enough to take The Mother Load as a prenatal vitamin.*)
    3. Are either your concentration and/or short term memory not what they used to be?
    4. Do you feel easily overwhelmed and unable to keep up with everything?
    5. Do you have feelings of anxiousness that are out of context for what is actually going on?
    6. Do you not have enough energy to get through the day?
    7. Do you have cravings?
    8. Do you feel like your general system isn’t functioning properly, as evidenced by new or exaggerated symptoms of skin issues, digestive issues, weight issues, or fluid retention?
    9. Are you experiencing a lower than normal libido?
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SUBSCRIPTION
What's in it for me?

  • $75 > $90
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    is key. Subscribing helps you stay on
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