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BEHNAZ

BEHNAZ Pure Rose

US $125.00

This water perfume—made simply of fresh rose petals and water—from groundbreaking fashion designer Behnaz Sarafpour is one of the more gorgeous ideas anybody’s had. Spritz the pure, airy essence everywhere—pulse points, all over your body, on your sheets, and especially in your hair, where it’s surprisingly long lasting (and, tip from Sarafpour, blooms into a fleeting, beautiful cloud of scent when you take a shower). This is a perfume people can only smell when they’re close to you—it doesn’t announce itself—and gentle enough that even new moms feel good about wearing it around their babies. A modern take on the ancient Persian tradition of flower waters, the scent is simple, clean, and so pretty.


  • 100 ml / 3.4 oz

How to Use

Spray on your skin, hair, linens—anywhere—to infuse with the smell of roses.

About the Brand

Iranian-born fashion designer Behnaz Sarafpour has dressed GP, Michelle Obama, and countless women of style in between. We love her understated, supremely modern take on femininity. Her latest endeavor, a line of water-based perfumes, is both surprising and exquisite: Simple distillations of floral essences. They’re meant to be worn everywhere—on pulse points, on non-pulse points, on sheets, and especially in hair, where they’re remarkably long lasting. (Tip from Sarafpour: Spray the scent in your hair, and it blooms into a fleeting, beautiful cloud of fragrance when you take a shower).