ILIA

Foundation

$44.00

A soft, whipped-cream textured makeup that both moisturizes and mattifies, with light coverage that’s easily buildable and excellent for all skin types, including sensitive. Made with a new ingredient sourced from the island of Chios in Greece that shrinks the look of pores, reduces shine, and fights bacteria, the formula blends aloe vera for long-lasting moisture and tightening, plus antioxidant green tea and rosemary extract to protect and cushion skin. The shades are named for (and match the colors of the sand in) beautiful deserts around the world.

  • F1 (Tularosa)—for porcelain skin with slight pink undertones.
  • F2 (Gobi)—for light skin with neutral to subtle pink undertones.
  • F3 (Santorini)—for light to medium skin with neutral undertones.
  • F4 (Mojave)—for light olive skin with yellow undertones.
  • F5 (Tanami)—for medium to dark skin with neutral undertones.
  • F6 (Sandar)—for dark skin with soft pink undertones.
  • 1 oz

Color

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Qty

A soft, whipped-cream textured makeup that both moisturizes and mattifies, with light coverage that’s easily buildable and excellent for all skin types, including sensitive. Made with a new ingredient sourced from the island of Chios in Greece that shrinks the look of pores, reduces shine, and fights bacteria, the formula blends aloe vera for long-lasting moisture and tightening, plus antioxidant green tea and rosemary extract to protect and cushion skin. The shades are named for (and match the colors of the sand in) beautiful deserts around the world.

  • F1 (Tularosa)—for porcelain skin with slight pink undertones.
  • F2 (Gobi)—for light skin with neutral to subtle pink undertones.
  • F3 (Santorini)—for light to medium skin with neutral undertones.
  • F4 (Mojave)—for light olive skin with yellow undertones.
  • F5 (Tanami)—for medium to dark skin with neutral undertones.
  • F6 (Sandar)—for dark skin with soft pink undertones.
  • 1 oz

About the Brand

Wildly chic and incredibly flattering, this beautifully-tinted, sumptuously textured makeup line started with lipsticks, setting a new bar of gorgeousness in the clean space and has expanded into delicately textured foundations, glossy mascaras, and more. Makeup artist Sasha Plavsic’s brother Zachary suffered from severe asthma growing up, prompting their mother to search for a cure primarily through diet, so the line’s focus on non-toxic ingredients—the skin is the body’s largest organ, after all—has been critical to the business. At the same time, her brilliant touch with pigments, both sheer and intense, go far beyond good for you into the realm of just plain fantastic.