Assouline

George Lois: The Big Idea

$75.00

Advertising's most famous art director, known as "Mr. Big Idea," George Lois is credited as the iconoclastic father of modern advertising in America. This profound, riveting autobiography reveals the stories and influences behind his greatest “Big Ideas”. The book is rich with gorgeous visuals and fantastic stories from 20th century America’s cultural center.
  • Hardback
  • Length: 8.75"; Height: 12.25"
  • 240 pages; 230 illustrations

Qty

Advertising's most famous art director, known as "Mr. Big Idea," George Lois is credited as the iconoclastic father of modern advertising in America. This profound, riveting autobiography reveals the stories and influences behind his greatest “Big Ideas”. The book is rich with gorgeous visuals and fantastic stories from 20th century America’s cultural center.
  • Hardback
  • Length: 8.75"; Height: 12.25"
  • 240 pages; 230 illustrations