About the Brand
Perfumer Douglas Little began his (brilliant) career in the world of high-end conventional fragrances. His work evolved to focus on pure, natural essences, reflecting the origins of perfumery in alchemy, medicine, and spirituality. Little co-creates goop fragrances with GP; the two share a passion for scent. “We sit on the floor and geek out on fragrance,” says GP. “It’s an amazing process—he’s just so talented.” (goop 02: Shiso won Into the Gloss’ Top 25 Award.) In his own line, Heretic, Little explores the magic that pure fragrances have on the senses: “For me, nature is wild, provocative, sensual, spiritual and serene,” says Little. “I love natural perfume materials because of their wonderfully raw aspects: I want to smell traces of the plant's origin, elements of the soil, bits of the leaves and stems.” The resulting fragrances are unique, rare and utterly extraordinary.