About the Brand
goop by Juice Beauty—developed by goop founder Gwyneth Paltrow with organic skincare leader Juice Beauty—is a high performance, clinically proven skincare line that merges luxury formulas with certified organic ingredients. Glow-inducing, age-defying Meristem plant cells are sustainably sourced from poet’s daffodil and sweet iris, then blended with a revolutionary antioxidant juice complex designed to brighten skin tone and target fine lines and wrinkles—leaving skin smooth, even, and luminous. goop by Juice Beauty products were formulated without any of a long list of ingredients linked to harmful health effects—including, but not limited to parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, gluten, artificial dyes, or fragrances. Formulas not tested on animals.