Skip to main content

goop x Lilly Pulitzer

Gwyneth Stretch Shift Dress

US $248.00US $74.00 Final Sale

Chalk this up to fate: One of G. Label’s most memorable dresses turned out to be a fitting nod to the classic Lilly Pulitzer shift dress. Updated in printed stretch cotton piqué and trimmed with Venice lace, it looks just as fantastic with crisp white sneakers as it does with espadrilles.


  • 95% cotton, 5% spandex
  • Dry clean only
  • Model is 5’10.5” with 33” bust, 24” waist, 34” hips and wearing a size 4

About the Brand

The right combination of saturation, pattern, and scale is important, but the true mark of a great print is its staying power. Our biggest takeaway from teaming up with Lilly Pulitzer on a collaboration? The splashy swirls that first lent color to the sartorial lives of women in the ’60s are just as relevant today, particularly when applied to G. Label’s of-the-moment shapes. The end result? A five-piece limited edition collection—a voluminous ball skirt (meant for day-to-night wear), one perfect blouse, two dresses, and a does-it-all beach tote.