About the Brand
The right combination of saturation, pattern, and scale is important, but the true mark of a great print is its staying power. Our biggest takeaway from teaming up with Lilly Pulitzer on a collaboration? The splashy swirls that first lent color to the sartorial lives of women in the ’60s are just as relevant today, particularly when applied to G. Label’s of-the-moment shapes. The end result? A five-piece limited edition collection—a voluminous ball skirt (meant for day-to-night wear), one perfect blouse, two dresses, and a does-it-all beach tote.